In the constantly connected world with mass and social media, the advertising industry needs to reprioritize ad quality urgently. Advertisers need to stop treating consumers like idiots.Advertising is big business. In 2017, US advertisers spent $300 billion on ads to influence consumer decisions. And yet, we’re not getting what we…...
How to turn reviews into revenue: Making the most of positive customer feedback.
The rise of online communities, peer review sites, and social media has forever changed the impact of the customer's voice. Customer feedback has evolved from something owned and managed by customer service teams to a force influencing every department across an organization: product, HR, finance, IT, and marketing. Marketing agencies…...
How to make your agency more agile: Real-time collaboration.
It’s never been more important for agencies – digital, creative, or marketing – to be agile. With tight deadlines and requests constantly coming in, it's important to stay on top of each and every project. But even in a digitally-focused agency, information tends only to travel at the speed of…...
Are retailers losing control of the customer journey to pervasive social platforms?
The capabilities social media (Facebook, Instagram, Pinterest, etc.) provide to retail brands today are far extended likes, comments, or shares. Through these platforms, online visitors can discover more retailers’ product catalogs through a curated feed of suggestions based on the user’s browsing and intent behavior. But that comes with its…...
Why the new generations will drive the growth of visual search.
Internet navigation and exploration have remained unchanged in recent years, even as retailers have scrambled to pinpoint more effective and personal ways to engage their customers in product discovery. This is likely why there’s been no shortage of hype surrounding voice search technology, despite ample grounds for skepticism: A recent report…...